Digital Communications, Crisis Management, Media Training & More

We live in an inter-connected world. Today, 5.1 billion people use a mobile phones every day. News is brought to you at the speed of digital waves through platforms such as Twitter. 

The way you communicate with your employees is different. The use of software and technology to build an organization can happen from the comfort of your home. The landscape of communication is vastly different, and that can help or hurt your organization. 

Negative news travels fast, and before you know it, a crisis can derail the growth of a business. Understanding how to communicate effectively is the missing link to the growth of your organization. 

It’s not a matter of IF your organization will experience a crisis – it’s a matter of when.

The reality is that every organization is susceptible to some kind of crisis or issue that could result in damaging criticism via social media or traditional news media. 

Digital communication builds a brand that helps protect your reputation and build revenue. 

• Get targeted results. What makes digital communication effective is how targeted it is. You can target specific demographics, geographic regions, and buying habits. You can track employee communication.
 

• Build your reputation. Digital communications will undoubtedly help grow your brand recognition in the marketplace. In addition, it will enable you to build your brand credibility.
 

• Increase your brand loyalty. Digital communications makes it easier to stay connected with your existing customers. By keeping them engaged, you will build more loyalty. This leads to repeat business and referrals.
 

My consulting is available so that I can work closely with your organization on your digital communication strategy. This training encompasses core fundamentals to improve communication internally and externally. 

There has never been a better time to get access to new customers and strengthen your relationship with existing customers.

Social Media

Seventy-eight of consumers say a company’s social media presence (or lack thereof) impacts their buying decisions. If you’re not building your company’s presence on social media, your customers are choosing to do business with your competitors.

While most companies don’t understand how to grow a loyal audience online, we’ll not only show you how but we will also show you how to quickly create massive engagement and customers that are ready to buy. 

Online Customer Experience 

Sales has been, and always will be, the core of business growth, and your sales process could be leaving millions of dollars on the table each year because of your online customer experience.

Your communications strategy is an important piece to this puzzle. 

Customers’ preferences have changed, and we will show you how to adapt to the new way of communicate online, over the phone, and in person. I will teach you how to create a remarkable customer experience online. 

Combined with a digital communication strategy that’s proven to add to your bottom line, your online customer experience is the last piece of the puzzle needed to exponentially grow your company’s bottom line.

Email Marketing 

More than 34% of the people worldwide use email. That’s about 2.5 billion people. In the coming years, t’s predicted to increase to 2.8 billion email users according to The Radicati Group. 

The world sends about 196 billion emails daily. Out of this 196 billion emails, the majority, 109 billion, are business email.

I help your organization understand email communication strategy and tactics. I can train your organization on effective email campaigns.

What We Do 

Consulting 

Comprehensive training for marketing executives, department heads, and marketing teams that need consulting support and practical strategy. Our consulting service provides strategy, education, and implementation training. 

Digital Communications Assessments 

A customized digital communication’s assessment and feedback process that gives you a snapshot of your organization’s communication, and how it’s helping or hurting. It will give you instant data that you can use. 

Workshops and Training 

We offer workshops on the following topics:

• PR strategy and content development.

• Branding strategy.

• Creating a communications strategic plan. 

• Development of a customized crisis communications strategy for any scenario:

    o Cyber-attack, ransomware, data breach

    o Site shutdown due to natural disaster or human error

    o Regulator issues and investigations

    o Executive turnover, transitions, departures or separation

    o Consulting for tier-media inquiries: 60 Minutes in the US, Der Spiegel in Germany, Panorama  

   in the UK, CASH in France…etc.

I’m Here to More Effective Communication Possible 

I understand that every organization is unique. I also understand that one-size-fits all solutions are not effective or sustainable. Not every organization is looking for a comprehensive training program.

That is why I offer flexible options and stand-alone services and training to meet your needs and budget — no matter the size of your organization. 

With my hands-on approach, I leverage decades of experience and best practices to help businesses optimize overall communication while providing bottom line savings. 

I can customize a solution that works for you. I ask that you fill out the short form below: